For the past several weeks I’ve had the opportunity to learn more about book marketing from many different authors. Dvorah Lansky put together The Book Marketing Challenge with a diverse cast of authors who took turns sharing marketing ideas which have worked for them. Some of the strategies I knew about, but having access to specific “how-to” posts was very helpful. My only regret is that I haven’t had time to try them all out. Here are five of my favorites:
- Host a blog hop – this is a great way to share information and increase your audience. I’ve had the opportunity to participate in several blog hops over the past few months. If you want some tips, check out my previous posts on hosting a blog hop and creating a button for your blog hop. You can also use a blog hop to run contests or have people enter for a free copy of your book.
- Create something of value to give away – This sounds counterproductive; why would you spend time creating something of value and then just give it away? If you want people to BUY products from you, they need to trust that you have something that will be valuable to them. Most people are willing to give you their contact information (name and e-mail address) in exchange for something free. I’m currently in the process of updating my blog/website. When I launch my new site, I’m planning to give away Twitter Tips and Tricks for Writers as a way of building my contact list.
- Create graphics to share on social media sites – Whether your book is fiction or non-fiction, you can find quotes or snippets to share. Go through your manuscript and highlight what you want to share. Then, create graphics using software like The Logo Creator or Logo Design Studio Pro. This can be as simple as using a plain background and placing the quote on it or pairing the quotes with pictures you’ve taken. Make sure you include the title of your book and the link to your website so that it’s easy for people to find more information. Once you have a graphic, you can share it on Facebook, Pinterest, Twitter, Instagram, etc.
- Interact with your audience on your Facebook Author Page – This is a strategy I’m just starting to experiment with. (You can connect with me at https://www.facebook.com/AuthorRuthL.Snyder). If you haven’t set up an author page yet, check out this tip page offered through the book marketing challenge. Facebook Pages give you the opportunity to reach a wider audience, “boost” posts you want more people to see, and receive stats that will help you determine how to use the page most effectively. If you want more information, check out The Ultimate Guide to Facebook Marketing on Copyblogger.
- Use press releases – I’ve found this to be a very effective way of letting people in my local area know about my books. When my novella, Cecile’s Christmas Miracle, was released I put together a press release and sent it out to four local papers. Three of the four responded. One paper printed an interview, another paper printed the information in the press release almost word for word, and the third paper highlighted the release of my book. For more ideas, check out Connie Dunn’s post on Marketing Your Book with Press Releases and 4 Tips for Creating the Essential Press Release by Sandra Beckwith.
What have you found effective in marketing your books? Please share 🙂