Welcome to Day 1 of our 10-Day Social Media Challenge!
Please use #10DaySMChallenge when sharing on social media.
Here is an overview of what we will be doing during this challenge:
Day 1 – Get Ready!
Day 2 – Automate & Systematize
Day 3 – Hashtags Matter
Day 4 – Events & Promotions
Day 5 – Content Themes
Day 6 – Inform your followers (Let your followers know what’s happening right now)
Day 7 – Evergreen posts (Tell new fans about your best stuff from the past)
Day 8 – It’s not all about you
Day 9 – Images, quotes, and inspiration
Day 10 – Wrapping it all up
Today I want you to take some time to think about what you want to accomplish on Social Media:
- What are your goals? (Audience building? Networking? Sharing information? Making sales?)
- Why are you spending the time you do on Social Media? (Do you get lost chasing rabbit trails? Do you need to set a timer?)
- How much time do you want to spend on Social Media? (You should be able to do what you need to do in 30 minutes or LESS per day. This will leave you time to write or do other important things that need to be done.)
- Which sites work best for the audience you want to reach?
Which Social Media Networks Are Best? (From The Best Social Media Networks for Authors by Shari Stauch)
Your other social media networks of choice (in addition to the aforementioned Facebook and Goodreads, which are mandatory!) will depend somewhat on your readership:
- Twitter trends towards a younger crowd, though more and more folks are exposed to Twitter streams every day through mainstream media.
- LinkedIn may seem to towards the more serious social media user (think non-fiction and business books) though we’re finding that LinkedIn’s groups are connecting our authors with both new individual readers and the opportunities to put their books in front of larger groups, i.e. associations and clubs.
- Google+ is an overall great site, though still confusing to new users. The “power” of the site of course is that what you post there, because, well, it’s Google, is also indexed by Google, which makes what you post (i.e. the link to your latest blog) that much easier to discover.
Some additional resources:
- Social Media Image Size Guide
- Social Media Checklist
- Marketing Guide for all major social media networks
Day 1 Assignment:
- Write out your social media goals (Share them in our Facebook Group!)
- Let me know what you want to accomplish through this challenge. Do you have questions you want answered? What do you struggle with the most? Let me know in the comments below.
For more specific help with Twitter, purchase my e-book, Learn Twitter: 10 Intermediate Steps.