Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 5 – Share your content #10DaySMChallenge

Social Media Challenge

Welcome to Day 5 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Share Your Content

You’re blogging, podcasting, being featured on other sites, and creating how-to videos for your readers, but unless they’re super fans with lots of free time, they’re unlikely to see everything you produce. You have to let them know, and social media updates are the fastest, easiest, and least expensive way to do that.

One thing that is critical to remember: no one sees every post.

That means you will need to share the same piece of content several times—and across multiple networks—to get the best results.

Images are important in today’s social media as well. Nothing catches the eye quite like a beautiful, “pinnable” image. Better still, pull a short quote from your article or post and use a tool such as Picmonkey or Canva to add the words to your image, and you’ll see much better engagement.

Other helpful information

Day 5 Assignment

  • Look at your worksheets from yesterday and pick one post to work on
  • Use PicMonkey, Canva, or your favorite tool to create a meme. One thing to keep in mind is that memes are a great way to brand yourself – include your website and/or a hashtag so that people can find you if they like what you are sharing
  • Share the result with us in our Facebook Group. Tell us the theme you are working on and which tool you used to create the meme.

Questions? Comments? Suggestions? Share them below

 


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 4 – Events & Promotions #10DaySMChallenge

Social Media Challenge

Welcome to Day 4 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Events & Promotions

Time-sensitive events and sales are the cornerstone of your social posting. Ideally, you’ll want to plan these posts well in advance, so you have time to:

  1. Create graphics (My favourite tools for this are WordSwag for iPad, PicMonkey, and Canva)
  2. Research hashtags
  3. Plan related content (blog posts, podcasts, etc)

This will help with branding, but more importantly, it will ensure you always know exactly what to write about, what videos to record, and what content to share.

Using a monthly calendar, map out your upcoming events and offers as far in advance as possible, then assign and organize the necessary elements.

In the coming days, I’ll provide more information and resources to help you fill in the gaps.

Other Helpful Information

Day 4 Assignment

Feel free to ask questions or share what’s working for you in the comments below.


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 3 – Hashtags #10DaySMChallenge

Social Media Challenge

Welcome to Day 3 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Content Themes

Day 6 – Inform your followers (Let your followers know what’s happening right now)

Day 7 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 8 – It’s not all about you

Day 9 – Images, quotes, and inspiration

Day 10 – Wrapping it all up

Hashtags

One way that content is organized on social media is with hashtags (a pound sign # followed by one or more words).

You can think of them as the index of social media.

Including hashtags in your posts is easy. Simply find the hashtags you want to use, and add them at the end of each post with the hashtag symbol, like this: #business #socialmedia #virtualassistant.

Keep in mind that on most platforms, it’s a good idea to include no more than two or three hashtags. On Twitter especially, hashtags can quickly eat up your allotted 140 characters.

Aside from the most common hashtags, you might also consider creating your own unique hashtag. Business coach Carrie Wilkerson uses this technique to help brand herself with the hashtag #carrieon.

NOTE: If you want more detailed information about hashtags on Twitter, purchase Ruth’s e-book – Learn Twitter: 10 Intermediate Steps.

Other Helpful Information

Day 3 Assignment


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

10-Day Social Media Challenge

Try out my 10-Day Social Media Challenge to build networks and increase engagement.

What’s more important than Google when it comes to driving traffic to your website, sales pages, and affiliate offers?

If you said social media, you’re right.

With billions of loyal users, social media sites like Facebook, Pinterest, Twitter and Instagram are now credited with more than 30% of all website traffic, according to a study by Shareaholic.

Clearly, we all need to pay attention to social media marketing, but if you’ve ever tried to put the power of social media to work for your business you may not have seen the results you wanted. Without a plan, it’s easy to flounder around, waste a lot of time, and not really achieve anything.

A good social media plan incorporates a mix of all the following elements:

  • Interesting and compelling content you create (your blog, videos, podcasts, etc)
  • Older content that still has value to your visitors (and you)
  • Other people’s content
  • Inspirational messages and quotes
  • Funny quotes and images
  • Events and offers
  • Personal stories

I will provide information and an assignment or challenge, each day Monday through Friday, for two weeks. You will have the opportunity to share ideas, ask questions, and learn along with others in a private Facebook Group as well as here on my website.

Ready? Click here to join the challenge now!

Not on Facebook? Send me an e-mail and I’ll get the information out to your inbox each day.

Questions or comments? Enter them in the comment section below.

Save

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Summary – Booked by Josh Turner

As a self-published author, one of the topics that interests me is how people market their products. Last week I received a free copy of Josh Turner’s, Booked to preview. Inside the book there are links to a companion video series the reader can access free of charge.

Josh starts off the book by reminding us, “In order to get your next client, you must first get your next lead.”

  1. Position yourself in front of your prospects.
  2. Convert a percentage of these prospects into leads and appointments.
  3. Turn at least one of them into a client.

Josh admits most people already know this information, but he claims the problem is people don’t spend enough time on steps one and two in order to be successful at step three.

After the introduction, Josh shares the story of how his father built up a remodelling business, which was successful for many years, bringing in up to $1 million. However, the business eventually shut down because of a lack of clients. Josh joined a construction company, which did about $5 million in revenue, but in 2008, that company also shut down because the income didn’t cover the expenses.

Josh discounts all the training programs that claim they have “the golden ticket to a life of passive income where you sit on the beach and magically make money all day.”

“The #1 thing that prevents business owners from achieving growth is ‘the cash flow roller coaster.'”

Josh says the answer is to  have a system that “attracts your ideal clients, and works them through a process that culminates with them booking a time to speak with you.”

Booked quote

“Booked is a 5-step process that helps you quickly position yourself as an expert in your industry, directly connect you with an unlimited supply of prospects, and work them through processes that will generate a predictable number of leads and appointments.”

Obviously this process takes time to set up and maintain. Josh states that people who are willing to invest 30-60 minutes five days a week will find his system successful. Here is the process in a nutshell:

  1. Laying the foundation (Identifying your ideal prospect, where to find him/her, what matters to him/her)
  2. Establishing a leadership platform on Facebook or LinkedIn
  3. Building a database of prospects
  4. Developing a personalized messaging campaign with a request for a phone call follow-up
  5. Using e-mail strategies

Click here for more information from Josh Turner and his Booked system.

I appreciate Josh Turner’s reminders that this system requires work. Obviously he is hoping to engage readers and have them purchase his system.

Have you tried the booked system or something similar? How effective did you find it?


What I Learned at Write Canada 2015 Part 3 – Marketing Tips from Mark Leslie Lefebvre

I decided to take advantage of two last-minute additions to the workshops offered at Write Canada. Mark Leslie Lefebvre describes himself as a Writer, Bookseller, Book Nerd, POD & eBook Keener. He is the Director of Kobo Writing Life & Author Relations. Here are some of the tips he shared:

  • Author involvement in marketing is required no matter which way you get your work published
  • The goal of traditionally published authors is to earn an advance whereas the goal of self-published authors is to cover their costs

Tip #1 – Know Your audience

  • What are your readers like?
  • What problem will your book solve for your readers?
  • Where are your readers hanging out?

Your goal should be to connect with your audience; to engage, not broadcast. Your focus should be on giving, providing value, sharing things that entertain, inform, and inspire.

Tip #2 – Think Long-term: Practice, Patience, Persistence

Rankings go up and down

  • Comparison-itis gets in the way; Follow your own path
  • “Define yourself as the big fish in a small pool.” (Quote from Robert J. Sawyer)
  • In the self-publishing “Gold Rush” most people don’t make #1, but many make a moderate living
  • Don’t forget you’re always “on stage”
  • Focus on the next title

Tip #3 – Build a Basic Website

  • Get your own URL
  • Have a professional photo
  • Share your bio
  • Add links to your books and booksellers
  • Blog on a regular basis
  • Encourage people to sign up for your newsletter

Make it easy for people to follow and connect with you

Tip #4 – Blog to Connect with your audience

  • Have fresh content available
  • Provide value
  • Embed your URL
  • Auto-feed your blog into Facebook and Twitter
  • Add a Twitter feed to your website
  • Share what interests and intrigues you
  • Use free tools like Youtube, Google, and podcasting

Check out the Kobo Writing Life Blog

Tip #5 – Send out an Author Newsletter

-Embed a signup form into your website

-Include your newsletter form link into the e-mail signature

-Share links to blog posts, podcasts, Youtube videos (any content you’ve created)

-Promise you’ll never spam anyone

-Be consistent (at least monthly)

Tip #6 – Social Media (e.g. Twitter)

-Make sure you have a current, professional headshot

-Check your bio and make sure it is interesting, informative, and up-to-date

-Less than 20% of your posts should be about your book

For more information:

Self Published Covers

Maximizing Your Sales at Kobo (Written by Mark)

Ebook Publishing on Kobo (Written by Joanna Penn)

WattPad is a great place to cultivate a team – it’s like Facebook for readers and writers.

Pricing Tips: Optimize your pricing for each country. (Round it up or down to the nearest dollar ninety-nine.) In the UK round the price down. In Europe, Australia, and New Zealand, round the price up.


Which Cover Would You Choose: Learn Twitter Intermediate

I’d like feedback on cover choices for my second Twitter book. I’m keeping the format the same as the first book, just changing the colour scheme. The first book had light blue and pink. I’ve redone my website and used navy and green. Here is the book synopsis:

Use Twitter to easily and effectively reach your readers!

Successful writers take responsibility for marketing their own work. Social media, including Twitter, can be amazing tools. But how do you get started and use Twitter productively without wasting valuable writing time?

In Learn Twitter: 10 Intermediate Steps, Ruth L. Snyder explains how to go beyond the basics and use Twitter effectively. Using this manual, you’ll learn how to write great tweets, use hashtags, link shorteners, and Twitter tools, schedule your tweets, use tweet templates, and continue building relationships with your worldwide audience. You’ll also discover many tips and tricks to engage your audience and build a solid marketing platform in minutes a day.

This is the second book in the Authors’ Social Media Mastery Series on Twitter. The first book, Learn Twitter: 10 Beginning Steps, helps you master the essentials. This book builds on the basics and helps you learn to make the best use of your Twitter account.

Become more proficient at using Twitter today!

Which cover option would you choose? Why?

Twitter Intermediate1

Twitter Intermediate Twitter Intermediate2 Twitter Intermediate3


New Bestseller from Canadian Author, Ruth L. Snyder

Beginnging Steps 1

(Glendon, Alberta – April 27, 2015) Ruth L. Snyder, an author from Glendon, Alberta, hit Amazon’s Bestseller List with her book, Twitter: 10 Beginning Steps the first day the book was available for pre-sale and it remains there. In Learn Twitter: 10 Beginning Steps, Snyder explains the benefits of Twitter for writers and leads readers step by step through the process of setting up an effective account. Using this manual, readers learn the lingo, find their way around the Twitter dashboard, and start building relationships with their worldwide audience. She shares many tips and tricks to engage an audience and build a solid marketing platform in minutes a day.

Author Michaelann Smith says, “When I started reading this book, I had a Twitter account, however I had no idea what to do with it or how. Since I read this book and followed its very easy steps, I have a lovely Twitter homepage and have figured out whom to follow. Thanks for making the overwhelming world of Twitter understandable and very doable. I can’t wait to read more books in your series and learn how to tweet with the best of them.”

Snyder ventured into the virtual world of Twitter in 2009. She says, “Authors are busy people. Not only do we have to write, but we are also expected to connect with our readers. At first it can be overwhelming, but I’ve learned to do it by spending an average of ten minutes or less a day on Twitter.”

Ruth L. Snyder has had numerous articles, three novelettes, and one devotional book published. She has hit the Amazon bestseller list with all her published books. This is her first book in the Authors’ Social Media Mastery Series. She is working on Learn Twitter: 10 Intermediate Steps, which is scheduled to release later this year. Ruth is a member of The Word Guild and The Christian PEN. She currently serves as President of InScribe Christian Writers’ Fellowship

Twitter-Book-Free

Download the news release    Download the Kindle book from Amazon.ca or Amazon.com

Twitter-Beginning-NR