Celebrate my Birthday!

My brother spent several years in a country where they celebrate birthdays differently than we do in North America. The person who is having a birthday throws a party for his or her friends. I thought I would try that this year.

The price you see listed includes shipping. I think it’s a win/win. You are able to get some new books to read at a super discount, and I’m able to share some of my writing with you. I hope you join the celebration at http://ruthlsnyder.com/shop!

The books include:

If you’d like to know about other special offers and learn along with me, sign up for my monthly newsletter.

Save

Save

Save


Twitter Decoded – sale price for a limited time

Twitter Decoded

Twitter Decoded: Tips & Tools for Authors is now available in paperback and e-book. Starting September 9th, the Kindle version will be on sale for $0.99 U.S. Since Amazon only offers Kindle Countdown Deals on Amazon.com, I am making the digital version of this book available from my website. If you are not able to purchase from Amazon.com, click here to purchase your copy for $1.25 Canadian.

Use Twitter to easily and effectively reach your readers

Successful writers take responsibility for marketing their own work. Social media, including Twitter, can be amazing tools. But how do you get started and use Twitter productively without wasting valuable writing time?

Ruth L. Snyder explains the benefits of Twitter for writers and leads you step by step through the process of setting up an effective account. Using this manual, you’ll learn the lingo, find your way around the Twitter dashboard, and start building relationships with your worldwide audience. You’ll also discover many tips and tricks to engage your audience and build a solid marketing platform in minutes a day. Finally, you’ll learn how to write great tweets, use hashtags, link shorteners, Twitter tools, schedule your tweets, use tweet templates, and continue building relationships with your worldwide audience.

NOTE: This e-book provides updated material combined from Learn Twitter: 10 Beginning Steps and Learn Twitter: 10 Intermediate Steps.

REVIEWS:

Bobbi Junior

“For a tutorial, Snyder’s content is surprisingly readable and interesting for the Twitter newbie. Explanations are clear and concise – perhaps the result of raising five children. Screen shots with arrows pointing to a relevant box make navigation a breeze. I found myself looking forward to trying the next “Your turn!” at the end of each chapter, as I invariably felt successful after meeting each new challenge.

This book isn’t only for new tweeters, though. Those who are familiar with Twitter will gain from reviewing the Dos and Don’ts of tweets, what goes into a good tweet, and general rules of following and sharing. It’s easy to get into lazy habits, so fine-tuningTwitter activity will serve to enhance the reader’s return for time invested. Moving on in the book, information takes the experienced tweeter to more in-depth understanding of this social media tool. Many will want to leave the later chapters until they’ve had time to get used to the site. Others, though, will appreciate taking their tweeting to a new level.”

Kimberley Payne

“I thought I knew all there was to know about Twitter! But Ruth proves that you can teach an old dog new tricks.

This resource is set out in an organized fashion that you can refer back to again and again. It’s loaded with tons of useful links to dive deeper into specific areas without feeling overwhelmed.

It’s an excellent resource that makes it motivating to “play” on Twitter. Highly recommended!”

Twitter has been a big mystery to me. I’ve known that I need to use it, and I figured out the basics, but what the heck is it good for? This book helped answer that question, as well as giving the basics of how to set up and get started. Very useful for all writers who want to expand their social media presence. I know the information will be valuable for me as I work to promote my own books.

Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 10 – Wrapping it all Up #10DaySMChallenge

Social Media ChallengeWelcome to Day 10 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Wrapping it all up

Thank you for following along for these 10 days of the social media challenge. I have appreciated the input and discussion, especially in the Facebook group. During this challenge you have received information, templates, and encouragement. What you do with it is up to you. Marketing is always a work in progress. As I mentioned yesterday, you will need to continue to check analytics, see what is working, adjust, and carry on.

I thought Kimberley Payne’s comment summed it up well:

We can have all the tools and resources in the world, but if we don’t use them, they are useless. So, my challenge to you today is to decide which information and templates will work for you, make time in your calendar to use them, and then adjust as needed.

I also have a request. Please take a few minutes to give me feedback on this challenge:

  • Was it too long, too short?
  • Were daily posts good, or would you prefer weekly posts?
  • Was the information helpful?
  • Was anything missing that you think I should add?
  • Would you recommend the challenge to others? If so, would you be willing to write a short endorsement (I will share your picture and a link to your website if I use your endorsement.)
  • If this was a course, would you be willing to pay for it, and if so, how much?
  • What would you like to see from me in the future? More challenges? More templates? Coaching? Something else?

Other Helpful Information

Day 10 Assignment

  • Decide which information and templates will work for you as you develop your social media plan.
  • Make time on your calendar and schedule both planning and posting times.
  • Leave me feedback about the 10 Day Social Media Challenge, either in the comment section below or in our Facebook group.

Best wishes in your social media marketing journey. Now it’s time for me to go do my own planning 🙂


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 9 – Your Social Media Plan #10DaySMChallenge

Social Media Challenge

Welcome to Day 9 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Your Social Media Plan

We have discussed many different pieces of your social media plan over the past eight days. You have worksheets to help you.

  1. Set aside a day each month to put your social media plan together. This could be a day near the end of the month where you plan for the next month, or the first day of each new month where you put together a plan for the month.
  2. Pick a theme for the month, or maybe you want to pick a theme for each week. Decide which hashtags you are going to use for each theme.
  3. Make sure you plan ahead for any events you have coming up – book launches, speaking engagements, sales, etc.
  4. Use your worksheets of content, evergreen posts, interesting content from other people, and quotes to map your monthly social media plan. Decide which posts you will place on which social media sites on specific days.
  5. Make sure you have content, an image, and appropriate hashtags for each post.
  6. Use one of the tools we discussed to schedule your posts. As you come across interesting posts, decide whether you will share them immediately or add them to your next plan.
  7. Check analytics at the end of the month to see which posts were most effective.
  8. Continue to go through this process each month and make adjustments as you go. Figure out what works for you. Maybe you want to plan a whole year in advance! Above all, make sure you are building relationships on social media, and have fun.

Other Helpful Information:

Day 9 Assignment

  • Make sure all the templates from previous days are filled out
  • Put together a social media plan for May
  • Share what you have learned through this process in our Facebook Group

Any comments, questions, or suggestions? Share with us!


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 8 – Images, quotes, and inspiration #10DaySMChallenge

Social Media Challenge

Welcome to Day 8 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Images, Quotes, and Inspiration

We all need a little daily inspiration, and social media is a great place to find (and share) it in the form of stunning images, powerful quotes, and inspirational messages.

While this can (and should) be scheduled to fit with your theme, you can also share these “on the fly” as you see them.

Just as you schedule time to write blog posts and other content, spend some time each week creating your own quotes to share. Use this worksheet to record your words of wisdom, then create your own memes or share the worksheet with your virtual assistant or graphic design person to create shareable images. Now include your quotes in your social media plan.

Other Helpful Information

Day 8 Assignment

  • Find 5 quotes you find inspiring, helpful, and/or funny
  • Use your favourite design tool to create memes
  • Add your memes to your social media plan
  • Share your favourite meme in our Facebook Group

Any comments, questions, suggestions? Share them below.

 


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 7 – It’s NOT all about you #10DaySMChallenge

Social Media Challenge

Welcome to Day 7 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

It’s NOT All About You!

Sure, the point of social sharing is to drive traffic back to your site, but if all you ever do is shout “Me, me, me!” even your biggest fans will stop listening.

Be sure you’re adding in a good selection of content from other providers as well.

By finding and sharing the best content in your industry, you will quickly become known as the go-to person in your market.

Consider sharing:

  • Infographics. Ideal for condensing large amounts of data into a small space, infographics are popular on nearly all social media platforms. (Pinterest is a great place to look for these!)
  • How-to articles. Depending on your market, how-to articles can be one of the most important types of content you create or share. (Do a search on Google or your favourite browser!)
  • Viral videos. Whether they’re funny, helpful, or just plain entertaining, videos are almost always a hit. (Youtube, Godtube)

Ideally, you’ll want to share content from complementary businesses, but done right, you can even mix in articles and videos produced by your competition. Consider adding your own thoughts about the content, ask questions of your readers, and if you can, use an affiliate link.

Another option when sharing this type of curated content is to write a short post on your own site, and then link to the original content from there. When you share on social media, share the post you created. It’s an extra click for your readers to get to the original, but it will improve your traffic numbers.

Short of ideas on what to curate? Keep a list of go-to sites you can check weekly for new content.

Other helpful information

Day 7 Assignment

Any comments, questions, or suggestions? Please share them below!


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 6 – Evergreen Posts #10DaySMChallenge

Social Media Challenge

Welcome to Day 6 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Evergreen Posts

Archived blog posts, older podcast episodes, and last-year’s YouTube videos should be an important part of your social media plan.

Don’t just let an automated system recycle your content though. While that sounds like a great plan at first glance (hands-free!), it can have some unexpected results. You want to make sure you are sharing the content that’s going to bring you the most benefits, and you also need to be careful not to re-share things that are no longer relevant, such as time-sensitive posts.

Other Helpful Information

Day 6 Assignment

  • Check your analytics for posts that have the most traction.
  • Go through your older posts, graphics, and videos and look for those that have a strong call to action (and improve others if you can).
  • Choose posts that promote your own products, or evergreen affiliate products.
  • Use the Evergreen Posts Worksheet to record what you will use as part of your social media rotation.

Questions, suggestions, or comments? Share them below!


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 5 – Share your content #10DaySMChallenge

Social Media Challenge

Welcome to Day 5 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Share Your Content

You’re blogging, podcasting, being featured on other sites, and creating how-to videos for your readers, but unless they’re super fans with lots of free time, they’re unlikely to see everything you produce. You have to let them know, and social media updates are the fastest, easiest, and least expensive way to do that.

One thing that is critical to remember: no one sees every post.

That means you will need to share the same piece of content several times—and across multiple networks—to get the best results.

Images are important in today’s social media as well. Nothing catches the eye quite like a beautiful, “pinnable” image. Better still, pull a short quote from your article or post and use a tool such as Picmonkey or Canva to add the words to your image, and you’ll see much better engagement.

Other helpful information

Day 5 Assignment

  • Look at your worksheets from yesterday and pick one post to work on
  • Use PicMonkey, Canva, or your favorite tool to create a meme. One thing to keep in mind is that memes are a great way to brand yourself – include your website and/or a hashtag so that people can find you if they like what you are sharing
  • Share the result with us in our Facebook Group. Tell us the theme you are working on and which tool you used to create the meme.

Questions? Comments? Suggestions? Share them below