Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 4 – Events & Promotions #10DaySMChallenge

Social Media Challenge

Welcome to Day 4 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Events & Promotions

Time-sensitive events and sales are the cornerstone of your social posting. Ideally, you’ll want to plan these posts well in advance, so you have time to:

  1. Create graphics (My favourite tools for this are WordSwag for iPad, PicMonkey, and Canva)
  2. Research hashtags
  3. Plan related content (blog posts, podcasts, etc)

This will help with branding, but more importantly, it will ensure you always know exactly what to write about, what videos to record, and what content to share.

Using a monthly calendar, map out your upcoming events and offers as far in advance as possible, then assign and organize the necessary elements.

In the coming days, I’ll provide more information and resources to help you fill in the gaps.

Other Helpful Information

Day 4 Assignment

Feel free to ask questions or share what’s working for you in the comments below.


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 3 – Hashtags #10DaySMChallenge

Social Media Challenge

Welcome to Day 3 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Content Themes

Day 6 – Inform your followers (Let your followers know what’s happening right now)

Day 7 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 8 – It’s not all about you

Day 9 – Images, quotes, and inspiration

Day 10 – Wrapping it all up

Hashtags

One way that content is organized on social media is with hashtags (a pound sign # followed by one or more words).

You can think of them as the index of social media.

Including hashtags in your posts is easy. Simply find the hashtags you want to use, and add them at the end of each post with the hashtag symbol, like this: #business #socialmedia #virtualassistant.

Keep in mind that on most platforms, it’s a good idea to include no more than two or three hashtags. On Twitter especially, hashtags can quickly eat up your allotted 140 characters.

Aside from the most common hashtags, you might also consider creating your own unique hashtag. Business coach Carrie Wilkerson uses this technique to help brand herself with the hashtag #carrieon.

NOTE: If you want more detailed information about hashtags on Twitter, purchase Ruth’s e-book – Learn Twitter: 10 Intermediate Steps.

Other Helpful Information

Day 3 Assignment


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 1 – Get Ready #10DaySMChallenge

Social Media Challenge

Welcome to Day 1 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Content Themes

Day 6 – Inform your followers (Let your followers know what’s happening right now)

Day 7 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 8 – It’s not all about you

Day 9 – Images, quotes, and inspiration

Day 10 – Wrapping it all up

Today I want you to take some time to think about what you want to accomplish on Social Media:

  • What are your goals? (Audience building? Networking? Sharing information? Making sales?)
  • Why are you spending the time you do on Social Media? (Do you get lost chasing rabbit trails? Do you need to set a timer?)
  • How much time do you want to spend on Social Media? (You should be able to do what you need to do in 30 minutes or LESS per day. This will leave you time to write or do other important things that need to be done.)
  • Which sites work best for the audience you want to reach?

Which Social Media Networks Are Best? (From The Best Social Media Networks for Authors by Shari Stauch)

Your other social media networks of choice (in addition to the aforementioned Facebook and Goodreads, which are mandatory!) will depend somewhat on your readership:

  • Twitter trends towards a younger crowd, though more and more folks are exposed to Twitter streams every day through mainstream media.
  • LinkedIn may seem to towards the more serious social media user (think non-fiction and business books) though we’re finding that LinkedIn’s groups are connecting our authors with both new individual readers and the opportunities to put their books in front of larger groups, i.e. associations and clubs.
  • Google+ is an overall great site, though still confusing to new users. The “power” of the site of course is that what you post there, because, well, it’s Google, is also indexed by Google, which makes what you post (i.e. the link to your latest blog) that much easier to discover.

Some additional resources:

Day 1 Assignment:

  1. Write out your social media goals (Share them in our Facebook Group!)
  2. Let me know what you want to accomplish through this challenge. Do you have questions you want answered? What do you struggle with the most? Let me know in the comments below.

For more specific help with Twitter, purchase my e-book, Learn Twitter: 10 Intermediate Steps.

Twitter Intermediate1


What is in your hand?

This blog has been silent for a while. I’ve been taking time to be still before God and ask Him what direction He wants to me take in my writing/blog/business. I don’t know about you, but I’m more like Martha than Mary. I’d rather be busy doing than be sitting still listening.

I’ve been thinking about things that I’m passionate about, things that energize me, things that are fun for me to do. These include:

  • Taking pictures
  • Creating graphics
  • Encouraging/mentoring people
  • Hearing how God is at work in people’s lives

For some people, social media is a waste of time, frustrating, confusing. That’s definitely not the case for me. Looking at the points I mentioned above, that makes sense – pictures and interaction with people are key on social media. In the new year, I will be sharing more. 

Melanie Fischer, one of my InScribe friends, wrote a great post about The Power of One. That reminded me of the poem above which was given to me when I worked as a school board trustee. 

What are you passionate about? What energizes you? What is fun for you? Are you participating, helping, practicing, being kind, working, inspiring, enriching, serving, growing, acting, and being good for something? 

 


What I Learned at Write Canada 2015 Part 3 – Marketing Tips from Mark Leslie Lefebvre

I decided to take advantage of two last-minute additions to the workshops offered at Write Canada. Mark Leslie Lefebvre describes himself as a Writer, Bookseller, Book Nerd, POD & eBook Keener. He is the Director of Kobo Writing Life & Author Relations. Here are some of the tips he shared:

  • Author involvement in marketing is required no matter which way you get your work published
  • The goal of traditionally published authors is to earn an advance whereas the goal of self-published authors is to cover their costs

Tip #1 – Know Your audience

  • What are your readers like?
  • What problem will your book solve for your readers?
  • Where are your readers hanging out?

Your goal should be to connect with your audience; to engage, not broadcast. Your focus should be on giving, providing value, sharing things that entertain, inform, and inspire.

Tip #2 – Think Long-term: Practice, Patience, Persistence

Rankings go up and down

  • Comparison-itis gets in the way; Follow your own path
  • “Define yourself as the big fish in a small pool.” (Quote from Robert J. Sawyer)
  • In the self-publishing “Gold Rush” most people don’t make #1, but many make a moderate living
  • Don’t forget you’re always “on stage”
  • Focus on the next title

Tip #3 – Build a Basic Website

  • Get your own URL
  • Have a professional photo
  • Share your bio
  • Add links to your books and booksellers
  • Blog on a regular basis
  • Encourage people to sign up for your newsletter

Make it easy for people to follow and connect with you

Tip #4 – Blog to Connect with your audience

  • Have fresh content available
  • Provide value
  • Embed your URL
  • Auto-feed your blog into Facebook and Twitter
  • Add a Twitter feed to your website
  • Share what interests and intrigues you
  • Use free tools like Youtube, Google, and podcasting

Check out the Kobo Writing Life Blog

Tip #5 – Send out an Author Newsletter

-Embed a signup form into your website

-Include your newsletter form link into the e-mail signature

-Share links to blog posts, podcasts, Youtube videos (any content you’ve created)

-Promise you’ll never spam anyone

-Be consistent (at least monthly)

Tip #6 – Social Media (e.g. Twitter)

-Make sure you have a current, professional headshot

-Check your bio and make sure it is interesting, informative, and up-to-date

-Less than 20% of your posts should be about your book

For more information:

Self Published Covers

Maximizing Your Sales at Kobo (Written by Mark)

Ebook Publishing on Kobo (Written by Joanna Penn)

WattPad is a great place to cultivate a team – it’s like Facebook for readers and writers.

Pricing Tips: Optimize your pricing for each country. (Round it up or down to the nearest dollar ninety-nine.) In the UK round the price down. In Europe, Australia, and New Zealand, round the price up.


Launch Day for Learn Twitter: 10 Intermediate Steps

It’s launch day! My second book on how to use Twitter is now available. Today and tomorrow I’m offering a special introductory price. Learn Twitter: 10 Beginning Steps is now only $0.99 and Learn Twitter: 10 Intermediate Steps is available for $1.99 for these two days. (NOTE: The $1.99 price is NOT available in Canada. BUT, if you purchase the book and send me your invoice, I’ll send you an Amazon credit for $2.00.)

Use Twitter to easily and effectively reach your readers!

Twitter Hashtags

Successful writers take responsibility for marketing their own work. Social media, including Twitter, can be amazing tools. But how do you get started and use Twitter productively without wasting valuable writing time?

In Learn Twitter: 10 Intermediate Steps, Ruth L. Snyder explains how to go beyond the basics and use Twitter effectively. Using this manual, you’ll learn how to write great tweets, use hashtags, link shorteners, and Twitter tools, schedule your tweets, use tweet templates, and continue building relationships with your worldwide audience. You’ll also discover many tips and tricks to engage your audience and build a solid marketing platform in minutes a day.

This is the second book in the Authors’ Social Media Mastery Series on Twitter. The first book, Learn Twitter: 10 Beginning Steps, helps you master the essentials. This book builds on the basics and helps you learn to make the best use of your Twitter account.

Become more proficient at using Twitter today!

Bonus Content: Video – 10 Steps to Creating Beautiful Graphics with PicMonkey and E-book – Quotes to Use on Twitter (Inspiring Quotes in 140 characters or less)

Purchase your Twitter books:

Book 1 – Canada – http://amzn.to/1O6S2w4

Book 1 – U.S.A. – http://amzn.to/1do3UxF

Book 2 – Canada – http://amzn.to/1CwfD9a

Book 2 – U.S.A. – http://amzn.to/1FkYd9w