Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 10 – Wrapping it all Up #10DaySMChallenge

Social Media ChallengeWelcome to Day 10 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Wrapping it all up

Thank you for following along for these 10 days of the social media challenge. I have appreciated the input and discussion, especially in the Facebook group. During this challenge you have received information, templates, and encouragement. What you do with it is up to you. Marketing is always a work in progress. As I mentioned yesterday, you will need to continue to check analytics, see what is working, adjust, and carry on.

I thought Kimberley Payne’s comment summed it up well:

We can have all the tools and resources in the world, but if we don’t use them, they are useless. So, my challenge to you today is to decide which information and templates will work for you, make time in your calendar to use them, and then adjust as needed.

I also have a request. Please take a few minutes to give me feedback on this challenge:

  • Was it too long, too short?
  • Were daily posts good, or would you prefer weekly posts?
  • Was the information helpful?
  • Was anything missing that you think I should add?
  • Would you recommend the challenge to others? If so, would you be willing to write a short endorsement (I will share your picture and a link to your website if I use your endorsement.)
  • If this was a course, would you be willing to pay for it, and if so, how much?
  • What would you like to see from me in the future? More challenges? More templates? Coaching? Something else?

Other Helpful Information

Day 10 Assignment

  • Decide which information and templates will work for you as you develop your social media plan.
  • Make time on your calendar and schedule both planning and posting times.
  • Leave me feedback about the 10 Day Social Media Challenge, either in the comment section below or in our Facebook group.

Best wishes in your social media marketing journey. Now it’s time for me to go do my own planning 🙂


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 8 – Images, quotes, and inspiration #10DaySMChallenge

Social Media Challenge

Welcome to Day 8 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Images, Quotes, and Inspiration

We all need a little daily inspiration, and social media is a great place to find (and share) it in the form of stunning images, powerful quotes, and inspirational messages.

While this can (and should) be scheduled to fit with your theme, you can also share these “on the fly” as you see them.

Just as you schedule time to write blog posts and other content, spend some time each week creating your own quotes to share. Use this worksheet to record your words of wisdom, then create your own memes or share the worksheet with your virtual assistant or graphic design person to create shareable images. Now include your quotes in your social media plan.

Other Helpful Information

Day 8 Assignment

  • Find 5 quotes you find inspiring, helpful, and/or funny
  • Use your favourite design tool to create memes
  • Add your memes to your social media plan
  • Share your favourite meme in our Facebook Group

Any comments, questions, suggestions? Share them below.

 


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 7 – It’s NOT all about you #10DaySMChallenge

Social Media Challenge

Welcome to Day 7 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

It’s NOT All About You!

Sure, the point of social sharing is to drive traffic back to your site, but if all you ever do is shout “Me, me, me!” even your biggest fans will stop listening.

Be sure you’re adding in a good selection of content from other providers as well.

By finding and sharing the best content in your industry, you will quickly become known as the go-to person in your market.

Consider sharing:

  • Infographics. Ideal for condensing large amounts of data into a small space, infographics are popular on nearly all social media platforms. (Pinterest is a great place to look for these!)
  • How-to articles. Depending on your market, how-to articles can be one of the most important types of content you create or share. (Do a search on Google or your favourite browser!)
  • Viral videos. Whether they’re funny, helpful, or just plain entertaining, videos are almost always a hit. (Youtube, Godtube)

Ideally, you’ll want to share content from complementary businesses, but done right, you can even mix in articles and videos produced by your competition. Consider adding your own thoughts about the content, ask questions of your readers, and if you can, use an affiliate link.

Another option when sharing this type of curated content is to write a short post on your own site, and then link to the original content from there. When you share on social media, share the post you created. It’s an extra click for your readers to get to the original, but it will improve your traffic numbers.

Short of ideas on what to curate? Keep a list of go-to sites you can check weekly for new content.

Other helpful information

Day 7 Assignment

Any comments, questions, or suggestions? Please share them below!


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 2 – Automate & Systematize #10DaySMChallenge

Social Media Challenge

Welcome to Day 2 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Content Themes

Day 6 – Inform your followers (Let your followers know what’s happening right now)

Day 7 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 8 – It’s not all about you

Day 9 – Images, quotes, and inspiration

Day 10 – Wrapping it all up

Automate & Systematize

We all know that social media is an important component of marketing, but if we are not careful, it can swallow up all our precious time. It is impossible to enter posts strategically and still get our writing done.

There are many, many tools available to you to pre-schedule posts across a variety of social platforms, including:

  • HootSuite – One of the first and still among the best options for managing Facebook, Twitter and Google+, HootSuite allows you to not only post updates, but also monitor your feeds from one single interface.
  • Buffer – With integrations for all of the most popular social platforms including Pinterest, Buffer is a popular choice, and offers both free and paid plans to suit any budget.
  • Post Planner – Great for scheduling, but Post Planner’s biggest draw is its suggestions for what to post. If you struggle with engagement, Post Planner will help by offering questions you can use to spark a conversation with your followers. There is no free option available; the minimum investment is $5.00/month.
  • Meet Edgar – A newer offer in the social content scheduling field, Meet Edgar allows you to build a library of content you can then schedule whenever you like. This services costs $49/month.

Other helpful information

Day 2 Assignment:

  1. Check out at least two different tools for automating your social media posts.
  2. Check in on our Facebook Page and let us know which tool you picked and why.
  3. Any questions? Or other suggestions? Share them in the comments below.

 


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 1 – Get Ready #10DaySMChallenge

Social Media Challenge

Welcome to Day 1 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Content Themes

Day 6 – Inform your followers (Let your followers know what’s happening right now)

Day 7 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 8 – It’s not all about you

Day 9 – Images, quotes, and inspiration

Day 10 – Wrapping it all up

Today I want you to take some time to think about what you want to accomplish on Social Media:

  • What are your goals? (Audience building? Networking? Sharing information? Making sales?)
  • Why are you spending the time you do on Social Media? (Do you get lost chasing rabbit trails? Do you need to set a timer?)
  • How much time do you want to spend on Social Media? (You should be able to do what you need to do in 30 minutes or LESS per day. This will leave you time to write or do other important things that need to be done.)
  • Which sites work best for the audience you want to reach?

Which Social Media Networks Are Best? (From The Best Social Media Networks for Authors by Shari Stauch)

Your other social media networks of choice (in addition to the aforementioned Facebook and Goodreads, which are mandatory!) will depend somewhat on your readership:

  • Twitter trends towards a younger crowd, though more and more folks are exposed to Twitter streams every day through mainstream media.
  • LinkedIn may seem to towards the more serious social media user (think non-fiction and business books) though we’re finding that LinkedIn’s groups are connecting our authors with both new individual readers and the opportunities to put their books in front of larger groups, i.e. associations and clubs.
  • Google+ is an overall great site, though still confusing to new users. The “power” of the site of course is that what you post there, because, well, it’s Google, is also indexed by Google, which makes what you post (i.e. the link to your latest blog) that much easier to discover.

Some additional resources:

Day 1 Assignment:

  1. Write out your social media goals (Share them in our Facebook Group!)
  2. Let me know what you want to accomplish through this challenge. Do you have questions you want answered? What do you struggle with the most? Let me know in the comments below.

For more specific help with Twitter, purchase my e-book, Learn Twitter: 10 Intermediate Steps.

Twitter Intermediate1