A mission statement is strategic in marketing your company. If someone asks, "What do you?" do you have a concise, powerful answer?

Establishing and Marketing Your Company – 1001 Ways #2

“Any institution worth its salt, any service worth its salt…ought to have a mission that’s brief, that says it all, and that everybody knows.” – Robert Coles, The Ongoing Journey

I appreciate that my very name: Ruth Lucile, prompts me towards a mission statement. Ruth means compassionate and Lucile means bringer of light. My life mission statement is to be a compassionate bringer of light.

In Chapter 3 of 1001 Ways to Market Your Books, John Kremer covers the topic of establishing and marketing your company. Here are some ideas I’m going to try:

BUSINESS CARDS

  • Leave one behind with a tip every time you go to a restaurant
  • On the back of your card, offer a free sample of some kind that relates to your business

BUSINESS ASSOCIATIONS (Join those you find helpful)

MARKETING

  • Have your company listed in appropriate industry books
  • Sponsor local events as well as industry awards

…And here’s one last piece of advice from Sir Winston Churchill

What ideas have you been trying lately? I’d love to hear about them in the comments below.

 

 

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Diving into Marketing

Happy New Year!

Motivate your readers to buy
As I reflected on 2016, I decided that I wanted to be more intentional and consistent with my blog in 2017. One way I will do that is by blogging my way through 1001 Ways to Market Your Books by John Kremer. Twice a month I will be sharing some nuggets from the book.

Two fundamentals of marketing: product and distribution

Let’s start with some fundamentals of marketing (covered in Chapter 1):

  1. If you want to sell books, you have to motivate readers to buy them.
  2. The two most important activities you need to do to market books are letting people know about the books and making sure the books are available.
  3. You need to do your homework!
  4. Each part/step of publishing a book should contribute to marketing the book.
  5. Marketing doesn’t happen overnight; it requires consistent effort over a long period of time (at least 18 months).
  6. You need to commit to marketing your book and stick with it.
  7. Marketing involves presenting a clear image to your audience.
  8. The foundation of marketing is building relationships.
  9. Remember your goal!

Never stop marketing as long as a book is in print

I am excited to be helping a fellow author with some publishing and marketing this year. If you are interested in being coached, or need help with publishing or marketing, I’d enjoy chatting with you.

Best wishes in 2017!