Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 10 – Wrapping it all Up #10DaySMChallenge

Social Media ChallengeWelcome to Day 10 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Wrapping it all up

Thank you for following along for these 10 days of the social media challenge. I have appreciated the input and discussion, especially in the Facebook group. During this challenge you have received information, templates, and encouragement. What you do with it is up to you. Marketing is always a work in progress. As I mentioned yesterday, you will need to continue to check analytics, see what is working, adjust, and carry on.

I thought Kimberley Payne’s comment summed it up well:

We can have all the tools and resources in the world, but if we don’t use them, they are useless. So, my challenge to you today is to decide which information and templates will work for you, make time in your calendar to use them, and then adjust as needed.

I also have a request. Please take a few minutes to give me feedback on this challenge:

  • Was it too long, too short?
  • Were daily posts good, or would you prefer weekly posts?
  • Was the information helpful?
  • Was anything missing that you think I should add?
  • Would you recommend the challenge to others? If so, would you be willing to write a short endorsement (I will share your picture and a link to your website if I use your endorsement.)
  • If this was a course, would you be willing to pay for it, and if so, how much?
  • What would you like to see from me in the future? More challenges? More templates? Coaching? Something else?

Other Helpful Information

Day 10 Assignment

  • Decide which information and templates will work for you as you develop your social media plan.
  • Make time on your calendar and schedule both planning and posting times.
  • Leave me feedback about the 10 Day Social Media Challenge, either in the comment section below or in our Facebook group.

Best wishes in your social media marketing journey. Now it’s time for me to go do my own planning 🙂


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 6 – Evergreen Posts #10DaySMChallenge

Social Media Challenge

Welcome to Day 6 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Evergreen Posts

Archived blog posts, older podcast episodes, and last-year’s YouTube videos should be an important part of your social media plan.

Don’t just let an automated system recycle your content though. While that sounds like a great plan at first glance (hands-free!), it can have some unexpected results. You want to make sure you are sharing the content that’s going to bring you the most benefits, and you also need to be careful not to re-share things that are no longer relevant, such as time-sensitive posts.

Other Helpful Information

Day 6 Assignment

  • Check your analytics for posts that have the most traction.
  • Go through your older posts, graphics, and videos and look for those that have a strong call to action (and improve others if you can).
  • Choose posts that promote your own products, or evergreen affiliate products.
  • Use the Evergreen Posts Worksheet to record what you will use as part of your social media rotation.

Questions, suggestions, or comments? Share them below!


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 5 – Share your content #10DaySMChallenge

Social Media Challenge

Welcome to Day 5 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Share Your Content

You’re blogging, podcasting, being featured on other sites, and creating how-to videos for your readers, but unless they’re super fans with lots of free time, they’re unlikely to see everything you produce. You have to let them know, and social media updates are the fastest, easiest, and least expensive way to do that.

One thing that is critical to remember: no one sees every post.

That means you will need to share the same piece of content several times—and across multiple networks—to get the best results.

Images are important in today’s social media as well. Nothing catches the eye quite like a beautiful, “pinnable” image. Better still, pull a short quote from your article or post and use a tool such as Picmonkey or Canva to add the words to your image, and you’ll see much better engagement.

Other helpful information

Day 5 Assignment

  • Look at your worksheets from yesterday and pick one post to work on
  • Use PicMonkey, Canva, or your favorite tool to create a meme. One thing to keep in mind is that memes are a great way to brand yourself – include your website and/or a hashtag so that people can find you if they like what you are sharing
  • Share the result with us in our Facebook Group. Tell us the theme you are working on and which tool you used to create the meme.

Questions? Comments? Suggestions? Share them below

 


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 4 – Events & Promotions #10DaySMChallenge

Social Media Challenge

Welcome to Day 4 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Events & Promotions

Time-sensitive events and sales are the cornerstone of your social posting. Ideally, you’ll want to plan these posts well in advance, so you have time to:

  1. Create graphics (My favourite tools for this are WordSwag for iPad, PicMonkey, and Canva)
  2. Research hashtags
  3. Plan related content (blog posts, podcasts, etc)

This will help with branding, but more importantly, it will ensure you always know exactly what to write about, what videos to record, and what content to share.

Using a monthly calendar, map out your upcoming events and offers as far in advance as possible, then assign and organize the necessary elements.

In the coming days, I’ll provide more information and resources to help you fill in the gaps.

Other Helpful Information

Day 4 Assignment

Feel free to ask questions or share what’s working for you in the comments below.


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 2 – Automate & Systematize #10DaySMChallenge

Social Media Challenge

Welcome to Day 2 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Content Themes

Day 6 – Inform your followers (Let your followers know what’s happening right now)

Day 7 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 8 – It’s not all about you

Day 9 – Images, quotes, and inspiration

Day 10 – Wrapping it all up

Automate & Systematize

We all know that social media is an important component of marketing, but if we are not careful, it can swallow up all our precious time. It is impossible to enter posts strategically and still get our writing done.

There are many, many tools available to you to pre-schedule posts across a variety of social platforms, including:

  • HootSuite – One of the first and still among the best options for managing Facebook, Twitter and Google+, HootSuite allows you to not only post updates, but also monitor your feeds from one single interface.
  • Buffer – With integrations for all of the most popular social platforms including Pinterest, Buffer is a popular choice, and offers both free and paid plans to suit any budget.
  • Post Planner – Great for scheduling, but Post Planner’s biggest draw is its suggestions for what to post. If you struggle with engagement, Post Planner will help by offering questions you can use to spark a conversation with your followers. There is no free option available; the minimum investment is $5.00/month.
  • Meet Edgar – A newer offer in the social content scheduling field, Meet Edgar allows you to build a library of content you can then schedule whenever you like. This services costs $49/month.

Other helpful information

Day 2 Assignment:

  1. Check out at least two different tools for automating your social media posts.
  2. Check in on our Facebook Page and let us know which tool you picked and why.
  3. Any questions? Or other suggestions? Share them in the comments below.

 


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 3 – Hashtags #10DaySMChallenge

Social Media Challenge

Welcome to Day 3 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Content Themes

Day 6 – Inform your followers (Let your followers know what’s happening right now)

Day 7 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 8 – It’s not all about you

Day 9 – Images, quotes, and inspiration

Day 10 – Wrapping it all up

Hashtags

One way that content is organized on social media is with hashtags (a pound sign # followed by one or more words).

You can think of them as the index of social media.

Including hashtags in your posts is easy. Simply find the hashtags you want to use, and add them at the end of each post with the hashtag symbol, like this: #business #socialmedia #virtualassistant.

Keep in mind that on most platforms, it’s a good idea to include no more than two or three hashtags. On Twitter especially, hashtags can quickly eat up your allotted 140 characters.

Aside from the most common hashtags, you might also consider creating your own unique hashtag. Business coach Carrie Wilkerson uses this technique to help brand herself with the hashtag #carrieon.

NOTE: If you want more detailed information about hashtags on Twitter, purchase Ruth’s e-book – Learn Twitter: 10 Intermediate Steps.

Other Helpful Information

Day 3 Assignment


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 1 – Get Ready #10DaySMChallenge

Social Media Challenge

Welcome to Day 1 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Content Themes

Day 6 – Inform your followers (Let your followers know what’s happening right now)

Day 7 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 8 – It’s not all about you

Day 9 – Images, quotes, and inspiration

Day 10 – Wrapping it all up

Today I want you to take some time to think about what you want to accomplish on Social Media:

  • What are your goals? (Audience building? Networking? Sharing information? Making sales?)
  • Why are you spending the time you do on Social Media? (Do you get lost chasing rabbit trails? Do you need to set a timer?)
  • How much time do you want to spend on Social Media? (You should be able to do what you need to do in 30 minutes or LESS per day. This will leave you time to write or do other important things that need to be done.)
  • Which sites work best for the audience you want to reach?

Which Social Media Networks Are Best? (From The Best Social Media Networks for Authors by Shari Stauch)

Your other social media networks of choice (in addition to the aforementioned Facebook and Goodreads, which are mandatory!) will depend somewhat on your readership:

  • Twitter trends towards a younger crowd, though more and more folks are exposed to Twitter streams every day through mainstream media.
  • LinkedIn may seem to towards the more serious social media user (think non-fiction and business books) though we’re finding that LinkedIn’s groups are connecting our authors with both new individual readers and the opportunities to put their books in front of larger groups, i.e. associations and clubs.
  • Google+ is an overall great site, though still confusing to new users. The “power” of the site of course is that what you post there, because, well, it’s Google, is also indexed by Google, which makes what you post (i.e. the link to your latest blog) that much easier to discover.

Some additional resources:

Day 1 Assignment:

  1. Write out your social media goals (Share them in our Facebook Group!)
  2. Let me know what you want to accomplish through this challenge. Do you have questions you want answered? What do you struggle with the most? Let me know in the comments below.

For more specific help with Twitter, purchase my e-book, Learn Twitter: 10 Intermediate Steps.

Twitter Intermediate1