A mission statement is strategic in marketing your company. If someone asks, "What do you?" do you have a concise, powerful answer?

Establishing and Marketing Your Company – 1001 Ways #2

“Any institution worth its salt, any service worth its salt…ought to have a mission that’s brief, that says it all, and that everybody knows.” – Robert Coles, The Ongoing Journey

I appreciate that my very name: Ruth Lucile, prompts me towards a mission statement. Ruth means compassionate and Lucile means bringer of light. My life mission statement is to be a compassionate bringer of light.

In Chapter 3 of 1001 Ways to Market Your Books, John Kremer covers the topic of establishing and marketing your company. Here are some ideas I’m going to try:

BUSINESS CARDS

  • Leave one behind with a tip every time you go to a restaurant
  • On the back of your card, offer a free sample of some kind that relates to your business

BUSINESS ASSOCIATIONS (Join those you find helpful)

MARKETING

  • Have your company listed in appropriate industry books
  • Sponsor local events as well as industry awards

…And here’s one last piece of advice from Sir Winston Churchill

What ideas have you been trying lately? I’d love to hear about them in the comments below.

 

 

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7 Spring Cleaning Tips for Writers

SpringCleaning_tnsIt’s officially springtime on the calendar. Our thoughts often turn to spring-cleaning our houses – getting rid of the extra layers of dust and grime that have accumulated over the long winter. Perhaps it’s time to think about doing some spring-cleaning in our writing lives too. Here are seven areas I’m thinking about:

  1. Walk with God – If you’re a writer who’s a Christian, this should always be your first priority. Are you spending time with God every day? Are you bringing your goals and plans to Him for approval OR are you coming to Him and asking Him to show you the plans He has for your writing? Do you talk to God throughout each day? It’s easy for our lives to get so clogged with the grime of busyness that we don’t cultivate a close walk with God.
  2. windowclean_tnsMission Statement – Do you have a mission statement for your writing? If not, think about what you want to accomplish with your writing. If you do have a mission statement, when was the last time you revised it? Does it still fit? Perhaps it only needs a few tweaks, or maybe you need to totally rewrite it. Mission Statements help us see more clearly where we’re headed. Work at getting the dust and streaks off your writing window so that your vision is clear.
  3. Writing Goals – I usually review my writing goals around New Year’s. A yearly review is great, but perhaps it’s time to take a fresh look at your goals and update them as well. Do your goals and mission statement fit each other? Perhaps you overloaded yourself. Now’s the time to get rid of excess weight and refine your goals before you burn out.
  4. Professional Development – Toning and honing those writing muscles is always a good idea. Evaluate your skills and figure out what you want to improve. Assess your time and finances as well. Then figure out what professional development you will take part in this year: writing conferences, online courses, workshops, webinars, etc. If you need help figuring out which ones to tackle, ask your writing friends for their recommendations.
  5. Work Area – Clutter robs us of energy. Does your work area need a makeover? If so, schedule a desk clean up into your calendar. Think about what frustrates you and how you can make improvements. Which resource books do you need close at hand while you write? What pictures or posters will help motivate you when you’re struggling with a deadline? Do you need a place to file paper copies of articles, research notes, character sketches, etc.? Or will a digital version work for you? What distracts you while you’re writing? Clear away as many of those distractions as possible.
  6. Computer – Are you happy with the filing system you’re using on your computer? Are your documents easy to locate? Maybe you need to reorganize and categorize. What about your inbox? Is it full to overflowing? If you’re like me, you receive hundreds of e-mails every day. Schedule time into your calendar to sort through your e-mails. Save important information into a Word Document, delete all the junk mail, empty the trash, and respond to e-mails that have been sitting for a while.
  7. Personal Relationships – Unresolved issues in our personal relationships will clog our writing and destroy our health. In your quiet time, ask God to show you the relationships that need a tune-up. Ephesians 4:28-32 tells us to throw out the garbage in our lives:

“Anyone who has been stealing must steal no longer, but must work, doing something useful with their own hands, that they may have something to share with those in need. Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen. And do not grieve the Holy Spirit of God, with whom you were sealed for the day of redemption. Get rid of all bitterness, rage and anger, brawling and slander, along with every form of malice. Be kind and compassionate to one another, forgiving each other, just as in Christ God forgave you.”

So how about it? Are you ready to get started with the spring cleaning?