A Lesson on Branding

Questions to think about

  1. What is branding? This is the definition given in a video he sent me after the call: “Brand is the promise, the big idea and expectations that reside in each customer’s mind about a product, service, person, or company. It’s the nucleus of sales and marketing activities which results in increased awareness and loyalty when managed strategically.”
  2.  Are you attracting enough of the right kind of customers?
  3. Do you understand effective marketing principles?
  4. Do you know who your target customers are?
  5. Do you portray a consistent, effective image?
  6. Do you have a brand brief?
  7. Do you know your competitors and how to differentiate yourself from them?
  8. Have you tried any other branding solutions in the past?

3 Phases of Branding: Messaging, identity, and expression

Brian stated that often people and companies fail to think through the 4 pillars of messaging (purpose, position, promise, and personality) before they try to develop a brand.

One thought that piqued my interest was a discussion we had about Carl Jung’s 12 Archetypes and how they can be used in marketing. We discussed the importance of creating a relationship with potential customers by using a story tied to our specific archetype. Examples are: Captain America for the Hero archetype, and Oprah for the Sage archetype.

The messaging exercises provide the foundation for the brand brief.

Right think provides a 10-page brand brief for companies they work with. Only after the messaging is complete, can logo concepts, color palettes, and font usage be considered. This is called the identity phase, or developing the face of the company.

The final stage of branding is expression, which refers to business cards, social media, websites, copy, brochures, and other materials which present a consistent message to the customer.

Branding done correctly:

  • Gives you instant credibility
  • Makes you stand out from competitors
  • Clarifies your marketing message
  • Builds brand loyalty
  • Creates a memorable emotional connection

I know I need to go back over the 4 pillars of messaging for my business.

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If you are an author, artist, photographer, or a creative person trying to figure out how to move ahead in your work and life, RLS Creativity Coaching can help. Contact Ruth by email or at 780-646-3068 for more information or to discuss coaching options. I look forward to hearing from you!



A First-Aid Kit for your Marriage

Today I would like to share some tips that my husband, Kendall, and I are working on putting into practice in our marriage. Perhaps you have a good relationship and these tips will make it even better. Or maybe your marriage is dying a slow death and your relationship needs a major overhaul. I highly recommend the book, The Man’s Guide to Women: Scientifically Proven Secrets from the “Love Lab” About What Women Really Want by John Gottman, PhD, Julie Schwartz Gottman, PhD, Douglas Abrams, and Rachel Carlton Abrams, MD.

“If you are a man and you bought this book (or borrowed it), congratulations! You are a pioneer. A sterotype-busting man among men. A soon-to-be-Hero who knows how to be the man that all women wish they had…We’ve written this book as an easy-to-read and easy-to-use guide…So here’s the news flash: Men, you have the power to make or break a relationship.”

The Man’s Guide to Women, page viii

Women and emotions

One aha moment for me (Ruth) was realizing that “Men regard intimacy as playing or working side by side.” I used to wonder why Kendall invited me outside to help him with mechanical tasks. For me, intimacy is about talking to someone I can trust. Now I know that my husband was wanting to be closer to me. I usually rejected his invitations because I am NOT a mechanic. Now I realize that just being with him while he is working shows him I care about him.

Something Kendall did not realize is that stress makes me fearful. And when I’m fearful I don’t want to try anything new. And when he pushes me to do something new, I become more stressed. And round and round it goes.

“When a happily married woman held her husband’s hand, the fear response was completely shut down in her brain.”

The Man’s Guide to Women, Page 30

Honest Conversation

Kendall and I used to go on dates and all we could talk about was our kids. If we didn’t talk about the kids, we just sat there and looked at each other. Our dates have become much more fun since we discovered asking open-ended questions that help us learn more about each other. Not sure what to ask? Try 15 Questions You Should Ask Your Partner or The Seven Principles for Making Marriage Work by John M. Gottman, PhD. s

“Unlike men, women are much more geared for collaboration, not competition.”

The Man’s Guide to Woman, Page 56

I (Ruth) am learning to enter friendly competition with my husband. Kendall is learning to sit and listen, not just to the words I say, but also to the meaning behind the words.

The Man’s Guide to Woman has chapters on Understanding a Woman, Dating a Woman, Romancing a Woman, Making Love to a Woman, Living With a Woman, and Loving a Woman for a Lifetime.

If you want to “Affair-proof” your marriage, here are some suggestions from the book:

  1. The 6-second kiss (every time you leave and come back together)
  2. Date each other
  3. Get to know each other
  4. Appreciate each other
  5. Honor each other’s dreams

You may also be interested in a new course by Sheila Wray Gregoire:

Boost Your Libido

  • Ten 10-minute videos and modules
  • Each module has a fact sheet with extra information, a worksheet, and a brainstorming exercise, along with some extra resources if you want to read more.

What tips have you found helpful in building and/or maintaining your relationship?

Are you ready to boost your libido




A mission statement is strategic in marketing your company. If someone asks, "What do you?" do you have a concise, powerful answer?

Establishing and Marketing Your Company – 1001 Ways #2

“Any institution worth its salt, any service worth its salt…ought to have a mission that’s brief, that says it all, and that everybody knows.” – Robert Coles, The Ongoing Journey

I appreciate that my very name: Ruth Lucile, prompts me towards a mission statement. Ruth means compassionate and Lucile means bringer of light. My life mission statement is to be a compassionate bringer of light.

In Chapter 3 of 1001 Ways to Market Your Books, John Kremer covers the topic of establishing and marketing your company. Here are some ideas I’m going to try:


  • Leave one behind with a tip every time you go to a restaurant
  • On the back of your card, offer a free sample of some kind that relates to your business

BUSINESS ASSOCIATIONS (Join those you find helpful)


  • Have your company listed in appropriate industry books
  • Sponsor local events as well as industry awards

…And here’s one last piece of advice from Sir Winston Churchill

What ideas have you been trying lately? I’d love to hear about them in the comments below.







7 Days of Great Canadian Giveaways – Day 1

I am excited to be a contributing author to the “7 Days of Great Canadian Giveaways,” taking place February 6 to 12, 2017. This is a wonderful opportunity for you to win an amazing prize package donated by outstanding Canadian Christian authors and recording artists. Please note that Canadian citizens living in Canada ONLY qualify for this particular promotion.

For each day you comment on the blog AND click on the link to go to the author’s Facebook Page, you will be entered into both prize packages for that day. You can enter any time during the contest period for any or all of the days. Contest runs from 8:00 am CST February 6, 2017 to 10:00 pm February 12, 2017. Entries submitted prior or after that time period are ineligible for the giveaways. For complete contest rules, please go to the event page at https://www.facebook.com/events/614924578714278/.

My prize package is featured on Monday, February 6, 2017

Thank you for your interest in this contest and for supporting Canadian Christian authors!

While it is not a requirement to enter the contest, you are invited to sign up for my monthly newsletter where I share my work in progress, some helpful tips, and pictures.

Much of my time in the past few weeks has been taken up with starting some projects that are very exciting for me. Last year I started coaching some writers. I am continuing that this year. Along with the coaching, I am working with Janis Cox on publishing some of her books.

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Tuna Pot Pie

Tuna Pot Pie

Tuna Pot Pie

I made tuna pot pie for lunch today – something I used to eat at my Grandma Beam’s table. This is a comfort food, but provides a balanced meal that the whole family can enjoy on a cold winter day. I hope you enjoy it as much as I do. Hopefully you will also build many pleasant family memories that will come to mind as you savor it.


  • 1/2 cup raw carrots
  • 1 cup raw potatoes
  • 3 tbsp chopped onion
  • 1 cup water
  • 1 cup green peas
  • 2 Tbsp butter
  • 1 can tuna (184 g or 7 oz)
  • 1 cup plus 2 Tbsp flour
  • 1 1/2 cups milk
  • 1/2 tsp salt
  • 1 tsp pepper
  • 1/3 cup lard
  • 1/4 cup water


Heat oven to 350 degrees Fahrenheit.

Peel and dice the first three ingredients. Place in a saucepan and add the 1 cup of water and cook over medium heat. Simmer for 15 minutes. Add the peas and simmer for an additional 5 minutes. NOTE: You can also use 2 cups of your favourite combination of frozen vegetables.

Melt the 2 tablespoons of butter in a small saucepan. Add the oil or water from the can of tuna. Stir in 2 tablespoons of flour. Add 2 cups of liquid (the water off the vegetables and enough milk to make the 2 cups) and salt and pepper. Cook until thickened. Add the vegetables and the tuna. Turn the mixture into a 6 x 10 x 2 inch baking dish.

Place 1 cup flour, 1/2 tsp salt and 1/3 cup lard into a mixing bowl. Use a pastry blender to cut lard into the flour. Add enough water (about 1/4 cup) to form a soft dough. Roll dough into the shape of the baking dish. Place pastry over the tuna mixture.

Bake 25-30 minutes or until pastry is flaky and browned. Remove from oven and serve.




Celebrate my Birthday!

My brother spent several years in a country where they celebrate birthdays differently than we do in North America. The person who is having a birthday throws a party for his or her friends. I thought I would try that this year.

The price you see listed includes shipping. I think it’s a win/win. You are able to get some new books to read at a super discount, and I’m able to share some of my writing with you. I hope you join the celebration at http://ruthlsnyder.com/shop!

The books include:

If you’d like to know about other special offers and learn along with me, sign up for my monthly newsletter.




Diving into Marketing

Happy New Year!

Motivate your readers to buy
As I reflected on 2016, I decided that I wanted to be more intentional and consistent with my blog in 2017. One way I will do that is by blogging my way through 1001 Ways to Market Your Books by John Kremer. Twice a month I will be sharing some nuggets from the book.

Two fundamentals of marketing: product and distribution

Let’s start with some fundamentals of marketing (covered in Chapter 1):

  1. If you want to sell books, you have to motivate readers to buy them.
  2. The two most important activities you need to do to market books are letting people know about the books and making sure the books are available.
  3. You need to do your homework!
  4. Each part/step of publishing a book should contribute to marketing the book.
  5. Marketing doesn’t happen overnight; it requires consistent effort over a long period of time (at least 18 months).
  6. You need to commit to marketing your book and stick with it.
  7. Marketing involves presenting a clear image to your audience.
  8. The foundation of marketing is building relationships.
  9. Remember your goal!

Never stop marketing as long as a book is in print

I am excited to be helping a fellow author with some publishing and marketing this year. If you are interested in being coached, or need help with publishing or marketing, I’d enjoy chatting with you.

Best wishes in 2017!