Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 5 – Share your content #10DaySMChallenge

Social Media Challenge

Welcome to Day 5 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Share Your Content

You’re blogging, podcasting, being featured on other sites, and creating how-to videos for your readers, but unless they’re super fans with lots of free time, they’re unlikely to see everything you produce. You have to let them know, and social media updates are the fastest, easiest, and least expensive way to do that.

One thing that is critical to remember: no one sees every post.

That means you will need to share the same piece of content several times—and across multiple networks—to get the best results.

Images are important in today’s social media as well. Nothing catches the eye quite like a beautiful, “pinnable” image. Better still, pull a short quote from your article or post and use a tool such as Picmonkey or Canva to add the words to your image, and you’ll see much better engagement.

Other helpful information

Day 5 Assignment

  • Look at your worksheets from yesterday and pick one post to work on
  • Use PicMonkey, Canva, or your favorite tool to create a meme. One thing to keep in mind is that memes are a great way to brand yourself – include your website and/or a hashtag so that people can find you if they like what you are sharing
  • Share the result with us in our Facebook Group. Tell us the theme you are working on and which tool you used to create the meme.

Questions? Comments? Suggestions? Share them below

 


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 4 – Events & Promotions #10DaySMChallenge

Social Media Challenge

Welcome to Day 4 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Events & Promotions

Time-sensitive events and sales are the cornerstone of your social posting. Ideally, you’ll want to plan these posts well in advance, so you have time to:

  1. Create graphics (My favourite tools for this are WordSwag for iPad, PicMonkey, and Canva)
  2. Research hashtags
  3. Plan related content (blog posts, podcasts, etc)

This will help with branding, but more importantly, it will ensure you always know exactly what to write about, what videos to record, and what content to share.

Using a monthly calendar, map out your upcoming events and offers as far in advance as possible, then assign and organize the necessary elements.

In the coming days, I’ll provide more information and resources to help you fill in the gaps.

Other Helpful Information

Day 4 Assignment

Feel free to ask questions or share what’s working for you in the comments below.


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 2 – Automate & Systematize #10DaySMChallenge

Social Media Challenge

Welcome to Day 2 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Content Themes

Day 6 – Inform your followers (Let your followers know what’s happening right now)

Day 7 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 8 – It’s not all about you

Day 9 – Images, quotes, and inspiration

Day 10 – Wrapping it all up

Automate & Systematize

We all know that social media is an important component of marketing, but if we are not careful, it can swallow up all our precious time. It is impossible to enter posts strategically and still get our writing done.

There are many, many tools available to you to pre-schedule posts across a variety of social platforms, including:

  • HootSuite – One of the first and still among the best options for managing Facebook, Twitter and Google+, HootSuite allows you to not only post updates, but also monitor your feeds from one single interface.
  • Buffer – With integrations for all of the most popular social platforms including Pinterest, Buffer is a popular choice, and offers both free and paid plans to suit any budget.
  • Post Planner – Great for scheduling, but Post Planner’s biggest draw is its suggestions for what to post. If you struggle with engagement, Post Planner will help by offering questions you can use to spark a conversation with your followers. There is no free option available; the minimum investment is $5.00/month.
  • Meet Edgar – A newer offer in the social content scheduling field, Meet Edgar allows you to build a library of content you can then schedule whenever you like. This services costs $49/month.

Other helpful information

Day 2 Assignment:

  1. Check out at least two different tools for automating your social media posts.
  2. Check in on our Facebook Page and let us know which tool you picked and why.
  3. Any questions? Or other suggestions? Share them in the comments below.

 


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 3 – Hashtags #10DaySMChallenge

Social Media Challenge

Welcome to Day 3 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Content Themes

Day 6 – Inform your followers (Let your followers know what’s happening right now)

Day 7 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 8 – It’s not all about you

Day 9 – Images, quotes, and inspiration

Day 10 – Wrapping it all up

Hashtags

One way that content is organized on social media is with hashtags (a pound sign # followed by one or more words).

You can think of them as the index of social media.

Including hashtags in your posts is easy. Simply find the hashtags you want to use, and add them at the end of each post with the hashtag symbol, like this: #business #socialmedia #virtualassistant.

Keep in mind that on most platforms, it’s a good idea to include no more than two or three hashtags. On Twitter especially, hashtags can quickly eat up your allotted 140 characters.

Aside from the most common hashtags, you might also consider creating your own unique hashtag. Business coach Carrie Wilkerson uses this technique to help brand herself with the hashtag #carrieon.

NOTE: If you want more detailed information about hashtags on Twitter, purchase Ruth’s e-book – Learn Twitter: 10 Intermediate Steps.

Other Helpful Information

Day 3 Assignment


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 1 – Get Ready #10DaySMChallenge

Social Media Challenge

Welcome to Day 1 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Content Themes

Day 6 – Inform your followers (Let your followers know what’s happening right now)

Day 7 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 8 – It’s not all about you

Day 9 – Images, quotes, and inspiration

Day 10 – Wrapping it all up

Today I want you to take some time to think about what you want to accomplish on Social Media:

  • What are your goals? (Audience building? Networking? Sharing information? Making sales?)
  • Why are you spending the time you do on Social Media? (Do you get lost chasing rabbit trails? Do you need to set a timer?)
  • How much time do you want to spend on Social Media? (You should be able to do what you need to do in 30 minutes or LESS per day. This will leave you time to write or do other important things that need to be done.)
  • Which sites work best for the audience you want to reach?

Which Social Media Networks Are Best? (From The Best Social Media Networks for Authors by Shari Stauch)

Your other social media networks of choice (in addition to the aforementioned Facebook and Goodreads, which are mandatory!) will depend somewhat on your readership:

  • Twitter trends towards a younger crowd, though more and more folks are exposed to Twitter streams every day through mainstream media.
  • LinkedIn may seem to towards the more serious social media user (think non-fiction and business books) though we’re finding that LinkedIn’s groups are connecting our authors with both new individual readers and the opportunities to put their books in front of larger groups, i.e. associations and clubs.
  • Google+ is an overall great site, though still confusing to new users. The “power” of the site of course is that what you post there, because, well, it’s Google, is also indexed by Google, which makes what you post (i.e. the link to your latest blog) that much easier to discover.

Some additional resources:

Day 1 Assignment:

  1. Write out your social media goals (Share them in our Facebook Group!)
  2. Let me know what you want to accomplish through this challenge. Do you have questions you want answered? What do you struggle with the most? Let me know in the comments below.

For more specific help with Twitter, purchase my e-book, Learn Twitter: 10 Intermediate Steps.

Twitter Intermediate1


30 Day Vlogging Challenge

Vlogging Challenge

I am entering a 30 day challenge that is really going to stretch me!

Here are the challenge instructions:

Welcome! Ready, Set, Vlog!!

We have a challenging 30 days ahead… But together we can succeed!

Start filming April 1st!

Rules:
1. You must film every day. DUH!

2. Create a separate video for each day.

3. Number your videos. Put your number at the very end of your video title. – advice from YouTube.com. This is for accountability!

4. Try to post within a day… don’t get backed up! The most important thing is that you film every day. Try to get your editing done before you start filming your next vlog! If your editing gets pushed back too many days, you may get too far behind to recover.

Upload to YouTube and/or Facebook

5. Promote the challenge: ‪#‎30dvc‬

To be successful, you must be held accountable. You don’t have to do this alone! As a community, we will encourage each other along!!

To have your YouTube feed posted along with the other 30 Day Vloggers, email me:
profane.me@gmail.com
-once submitted, your feed will automatically update at http://30dayvloggingchallenge.blogspot.com

Once you have your first episode: post it to the group!

Here’s my video from today, which I created on iMovie.


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

10-Day Social Media Challenge

Try out my 10-Day Social Media Challenge to build networks and increase engagement.

What’s more important than Google when it comes to driving traffic to your website, sales pages, and affiliate offers?

If you said social media, you’re right.

With billions of loyal users, social media sites like Facebook, Pinterest, Twitter and Instagram are now credited with more than 30% of all website traffic, according to a study by Shareaholic.

Clearly, we all need to pay attention to social media marketing, but if you’ve ever tried to put the power of social media to work for your business you may not have seen the results you wanted. Without a plan, it’s easy to flounder around, waste a lot of time, and not really achieve anything.

A good social media plan incorporates a mix of all the following elements:

  • Interesting and compelling content you create (your blog, videos, podcasts, etc)
  • Older content that still has value to your visitors (and you)
  • Other people’s content
  • Inspirational messages and quotes
  • Funny quotes and images
  • Events and offers
  • Personal stories

I will provide information and an assignment or challenge, each day Monday through Friday, for two weeks. You will have the opportunity to share ideas, ask questions, and learn along with others in a private Facebook Group as well as here on my website.

Ready? Click here to join the challenge now!

Not on Facebook? Send me an e-mail and I’ll get the information out to your inbox each day.

Questions or comments? Enter them in the comment section below.

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Hope in the midst of darkness: the message of Easter

Have you ever wondered what it was like for the disciples of Jesus Christ on that first Easter?

  • to watch while Judas, one of their own, betrayed Jesus and handed him over to a band of men with weapons (John 18:3)
  • to stand by (except for Peter, who swung his sword and cut off one of the servant’s ears) while men bound and led away their master, hero, and leader (John 18:10-13)
  • for Peter to remember that Jesus had predicted all the disciples would flee and then hear the cock crow after he had denied one of his best friends, three times (John 18:16-27)
  • to listen while false charges were brought against Jesus, to hear Pilate say, “I find in him no fault at all,” and yet watch as Pilate delivered him over to be crucified (John 18:28-19:16
  • to watch Jesus go through the horrific death by crucifixion, knowing he was innocent (John 19:17-37)
  • to wonder what happened to their Messiah, the King of Kings. Why He was dead, and buried in a tomb, while they still lived under the oppression they thought He had come to save them from?

We know that the story did not end there. We know that Jesus rose from the dead on the third day, and showed himself to the disciples and over 500 other people.

“The resurrection of Jesus changes the face of death for all His people. Death is no longer a prison, but a passage into God’s presence.  Easter says you can put truth in a grave, but it won’t stay there.” (Clarence W. Hall)

Easter Hope

We all experience difficulties in our lives. No one is exempt. Some difficulties don’t last long; others drag on for weeks, months, and years. Where do we find hope to keep going in the midst of those dark times?

I find my hope in Jesus Christ and his resurrection from the dead. What about you? Share what you celebrate during this season.