Social Media Blog Hop Week 4 – Content of Posts

Social Media Blog Hop

This week we are discussing these questions:

  • What do you share?
  • Where do you find content?
  • Ratio of promotional/other

What do you share?

The content I share depends somewhat on the social media site where I’m posting:

Facebook Profile: Information I think would be interesting to my friends and family:

  • Some of my activities
  • Things that I’m celebrating
  • Inspirational quotes
  • Pictures
  • Links to blog posts and other information I find helpful

Here’s a post from my timeline today:

Thankful for a successful trip to Edmonton yesterday. I played many different instruments, some several times. (For fun, I even tried out a $200,000 Steinway, a $240,000 Bosendorfer, and a $50,000 Petrof!) In the end, we came home with a digital piano from Don’s Piano Place in St. Albert. (The same place I bought my own Samick grand over 15 years ago.) Looking forward to using the instrument for many years to come smile emoticon

Facebook Page: Information I think would be interesting to acquaintances, readers, and other writers

  • Links to helpful resources
  • Humour
  • Quotes
  • Recipes (because I like to cook)
  • Tidbits about me
  • Information about my writing and products

Here’s a link to a recipe I shared recently with the comment, “When you want some chocolate.”

Twitter: Information I think would be interesting to acquaintances, readers, and other writers

  • A daily quote graphic
  • Links to helpful resources
  • Comments about things happening in current events
  • Pictures of book launches, book signings, etc.
  • Tidbits about what I’m doing (These are very occasional, and quite general in nature, like “Just finished teaching music to 3 and 4 yr. olds. FUN!”)

Ruth_L__Snyder_on_Twitter___My_newest_book_Learn_Twitter__10_Beginning_Steps_is_available_for_pre-order_http___t_co_L9D23X4dxb__socialmedia_http___t_co_75YJQdtdOn_

Where do you find content?

Since I’m a writer, I tend to find content everywhere. I know that’s not very helpful to those who are looking for ideas, so here are some specific places I find good content:

  1. Twitter – I can type anything into the search bar and find interesting content in seconds.
  2. Facebook – When I enjoy something or find it helpful, I share it.
  3. Quote books – One I’m reading through right now is 1001 Ways to Leadership. When I find an especially helpful or thought-provoking quote, I use WordSwag to make a graphic to share, giving credit to the person I’m quoting.
  4. Books I’m reading – I read with a highlighter and pen, making notes in the margins. Learning is something I enjoy and share.
  5. Funny things that happen in my life.
  6. Other social media sites. Links are easy to share and help other people find information they want.

This post by Bethany has 50 content ideas for posts.

Ratio of promotional/other posts

I try to follow the 80/20 rule:

80 % of my posts are about other people, books, things I’m learning, recipes, etc.

20 % of my posts (maximum) are about my books, writing, etc.

I want social media to be about building relationships. When other people monopolize the conversation, I get bored and leave. The same is true on social media. If I want to build relationships, I need to focus the conversation on others. Here’s one of my favourite quotes:

“People don’t care what you know . . .

until they know how much you care!”

-Theodore Roosevelt

 


This is the last week in the Social Media Blog Hop. Please join in by adding your link below. Thanks for joining in the discussion!

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In a couple weeks we’ll start the next topic: Parenting!

  • Week 1 What do you find most challenging about parenting? What helps you get through the tough days?(May 7)
  • Week 2 What parenting tip would you give to new parents? (May 14)
  • Week 3 Share a family tradition with us (June 10)
  • Week 4 Share your favourite holiday destination and/or how you make long family trips more enjoyable (June 24)

If you’d like to join the Parenting Blog Hop, send me an email.


Social Media Blog Hop Week 3: Scheduling Posts

Social Media 300x300

The two ways I schedule posts to social media are with a WordPress plugin called Social Time Master (to share blog posts) and with Hootsuite (to share basically everything except personal blog posts). You’ll want to check out Hootsuite’s resource area to learn how to use it most effectively.

Scheduling posts is something I resisted for a long time. I don’t like to see my Facebook or Twitter feed full of repetitive messages and neither does anyone else. However, life is busy and scheduling posts does save time. So how do we take advantage of the time saving tools, but also keep our posts interesting and helpful?

Hootsuite Scheduling
Scheduling posts on Hootsuite

Here are some ideas I keep in mind when scheduling posts:

  1. The 80/20 Rule – We all know what it’s like to be around people who always talk about themselves … boring at best, annoying at worst. I use eighty percent of my posts to share helpful links (from others), quotes, retweet, and comment on other people’s posts. The other twenty percent of posts I use to share my own links, advertise my products, and share my work.
  2. Social Media is about building relationships, not making sales –  Social media should be about building relationships, about the other people we interact with, not about ourselves. When we build relationships, sales will follow because people will trust us.
  3. Repeating the same message over and over chases people away – How many of us enjoy being around a whiny child? Repeating the same message over and over is just as annoying – a great way to lose followers. It’s okay to share the same link repetitively, but the angle and information shared in the post should vary.
  4. Post when your audience is most likely to see the message – When we pay attention to our audience, we don’t waste time doing things that are ineffective. For general guidelines, check out the information shared by Social Media Today. One or two posts during high traffic times may be more effective than ten posts when our audience is offline or preoccupied. Sometimes it takes trial and error to figure out when our personal audience is listening, but it will save time and effort in the long run.

I’m still working on my scheduling strategy. In my ideal world I would schedule posts once a week. In my real world my schedule is not predictable and I end up scheduling when I have something important to share.

Do you use an app or software to schedule posts? Share your strategy and tips with us!

Want to learn more about Twitter? My new book, Learn Twitter: 10 Beginning Steps is available for pre-order on Amazon. (April 27th – Read a Story Day – is my official launch date.)

Beginnging Steps 1


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