Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 7 – It’s NOT all about you #10DaySMChallenge

Social Media Challenge

Welcome to Day 7 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

It’s NOT All About You!

Sure, the point of social sharing is to drive traffic back to your site, but if all you ever do is shout “Me, me, me!” even your biggest fans will stop listening.

Be sure you’re adding in a good selection of content from other providers as well.

By finding and sharing the best content in your industry, you will quickly become known as the go-to person in your market.

Consider sharing:

  • Infographics. Ideal for condensing large amounts of data into a small space, infographics are popular on nearly all social media platforms. (Pinterest is a great place to look for these!)
  • How-to articles. Depending on your market, how-to articles can be one of the most important types of content you create or share. (Do a search on Google or your favourite browser!)
  • Viral videos. Whether they’re funny, helpful, or just plain entertaining, videos are almost always a hit. (Youtube, Godtube)

Ideally, you’ll want to share content from complementary businesses, but done right, you can even mix in articles and videos produced by your competition. Consider adding your own thoughts about the content, ask questions of your readers, and if you can, use an affiliate link.

Another option when sharing this type of curated content is to write a short post on your own site, and then link to the original content from there. When you share on social media, share the post you created. It’s an extra click for your readers to get to the original, but it will improve your traffic numbers.

Short of ideas on what to curate? Keep a list of go-to sites you can check weekly for new content.

Other helpful information

Day 7 Assignment

Any comments, questions, or suggestions? Please share them below!


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 5 – Share your content #10DaySMChallenge

Social Media Challenge

Welcome to Day 5 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Share Your Content

You’re blogging, podcasting, being featured on other sites, and creating how-to videos for your readers, but unless they’re super fans with lots of free time, they’re unlikely to see everything you produce. You have to let them know, and social media updates are the fastest, easiest, and least expensive way to do that.

One thing that is critical to remember: no one sees every post.

That means you will need to share the same piece of content several times—and across multiple networks—to get the best results.

Images are important in today’s social media as well. Nothing catches the eye quite like a beautiful, “pinnable” image. Better still, pull a short quote from your article or post and use a tool such as Picmonkey or Canva to add the words to your image, and you’ll see much better engagement.

Other helpful information

Day 5 Assignment

  • Look at your worksheets from yesterday and pick one post to work on
  • Use PicMonkey, Canva, or your favorite tool to create a meme. One thing to keep in mind is that memes are a great way to brand yourself – include your website and/or a hashtag so that people can find you if they like what you are sharing
  • Share the result with us in our Facebook Group. Tell us the theme you are working on and which tool you used to create the meme.

Questions? Comments? Suggestions? Share them below

 


Try out my 10-Day Social Media Challenge to build networks and increase engagement.

Day 4 – Events & Promotions #10DaySMChallenge

Social Media Challenge

Welcome to Day 4 of our 10-Day Social Media Challenge!

Please use #10DaySMChallenge when sharing on social media.

Here is an overview of what we will be doing during this challenge:

Day 1 – Get Ready!

Day 2 – Automate & Systematize

Day 3 – Hashtags Matter

Day 4 – Events & Promotions

Day 5 – Share Your Content (Let your followers know what’s happening right now)

Day 6 – Evergreen posts (Tell new fans about your best stuff from the past)

Day 7 – It’s not all about you

Day 8 – Images, quotes, and inspiration

Day 9 – Your Social Media Plan

Day 10 – Wrapping it all up

Events & Promotions

Time-sensitive events and sales are the cornerstone of your social posting. Ideally, you’ll want to plan these posts well in advance, so you have time to:

  1. Create graphics (My favourite tools for this are WordSwag for iPad, PicMonkey, and Canva)
  2. Research hashtags
  3. Plan related content (blog posts, podcasts, etc)

This will help with branding, but more importantly, it will ensure you always know exactly what to write about, what videos to record, and what content to share.

Using a monthly calendar, map out your upcoming events and offers as far in advance as possible, then assign and organize the necessary elements.

In the coming days, I’ll provide more information and resources to help you fill in the gaps.

Other Helpful Information

Day 4 Assignment

Feel free to ask questions or share what’s working for you in the comments below.