As a self-published author, one of the topics that interests me is how people market their products. Last week I received a free copy of Josh Turner’s, Booked to preview. Inside the book there are links to a companion video series the reader can access free of charge.
Josh starts off the book by reminding us, “In order to get your next client, you must first get your next lead.”
- Position yourself in front of your prospects.
- Convert a percentage of these prospects into leads and appointments.
- Turn at least one of them into a client.
Josh admits most people already know this information, but he claims the problem is people don’t spend enough time on steps one and two in order to be successful at step three.
After the introduction, Josh shares the story of how his father built up a remodelling business, which was successful for many years, bringing in up to $1 million. However, the business eventually shut down because of a lack of clients. Josh joined a construction company, which did about $5 million in revenue, but in 2008, that company also shut down because the income didn’t cover the expenses.
Josh discounts all the training programs that claim they have “the golden ticket to a life of passive income where you sit on the beach and magically make money all day.”
“The #1 thing that prevents business owners from achieving growth is ‘the cash flow roller coaster.'”
Josh says the answer is to have a system that “attracts your ideal clients, and works them through a process that culminates with them booking a time to speak with you.”
“Booked is a 5-step process that helps you quickly position yourself as an expert in your industry, directly connect you with an unlimited supply of prospects, and work them through processes that will generate a predictable number of leads and appointments.”
Obviously this process takes time to set up and maintain. Josh states that people who are willing to invest 30-60 minutes five days a week will find his system successful. Here is the process in a nutshell:
- Laying the foundation (Identifying your ideal prospect, where to find him/her, what matters to him/her)
- Establishing a leadership platform on Facebook or LinkedIn
- Building a database of prospects
- Developing a personalized messaging campaign with a request for a phone call follow-up
- Using e-mail strategies
Click here for more information from Josh Turner and his Booked system.
I appreciate Josh Turner’s reminders that this system requires work. Obviously he is hoping to engage readers and have them purchase his system.
Have you tried the booked system or something similar? How effective did you find it?