Establishing and Marketing Your Company – 1001 Ways #2
[tweet_box design=”default” float=”none”]A mission statement is strategic in marketing your company. If someone asks, “What do you?” do you have a concise, powerful answer? #marketing[/tweet_box]
“Any institution worth its salt, any service worth its salt…ought to have a mission that’s brief, that says it all, and that everybody knows.” – Robert Coles, The Ongoing Journey
I appreciate that my very name: Ruth Lucile, prompts me towards a mission statement. Ruth means compassionate and Lucile means bringer of light. My life mission statement is to be a compassionate bringer of light.
In Chapter 3 of 1001 Ways to Market Your Books, John Kremer covers the topic of establishing and marketing your company. Here are some ideas I’m going to try:
BUSINESS CARDS
- Leave one behind with a tip every time you go to a restaurant
- On the back of your card, offer a free sample of some kind that relates to your business
BUSINESS ASSOCIATIONS (Join those you find helpful)
- The Association of Publishers for Special Sales http://community.bookapss.org/
- InScribe Christian Writers’ Association http://inscribe.org
- Search for author and/or publisher associations on local, national, and international levels
- Subscribe to industry magazines like Publishers Weekly and Book Marketing Update
MARKETING
- Have your company listed in appropriate industry books
- Sponsor local events as well as industry awards
…And here’s one last piece of advice from Sir Winston Churchill
What ideas have you been trying lately? I’d love to hear about them in the comments below.
