5 Ways to Reach Your Audience
There are many different ways to reach your audience. Today we are going to look at 5 different ways you can reach out to your audience. Remember that people buy from those they know, like, and trust. Marketing is all about building good relationships with people. Let’s take a look at the first way to reach your audience.
Reach your audience by having a specific audience or niche
Those who try to sell or write to everyone are not usually successful. When you work with a specific audience, you are able to learn more about them and relate to them better. You will understand their lingo and use language that speaks to them. We obviously speak differently to a child than we do to a teen or young professional. Those who are going through menopause have different life experiences than those who are young parents. Once you have narrowed down your niche, you need to figure out your audience’s pain points.
Reach your audience by knowing your audience’s pain points
The best way to help people is to know what they need. Someone who is struggling in a relationship is less likely to be interested in menu planning or trying new types of food. It takes time to get to know people and find out what they may have already tried.
Most of us don’t like pushy sales people. We don’t appreciate a random stranger pitching a product to us. However, thinking about what our audience will miss out on if their problem is not resolved will help us be intentional about meeting their needs and offering our solution.
Reach your audience by knowing where to find your audience
It’s hard to reach your audience if you don’t know where they spend their time. Everything from where they shop, their hobbies, and what community they live in to which social media sites they use can be important. If my audience is hanging out on LinkedIn, but I’m spending time on Facebook, we are going to miss each other…and we are both going to miss out.
Reach your audience by allowing your audience to get to know you
If you come across as a person who knows everything and never has any problems, you probably won’t make many sales. Your audience wants to be able to relate to you. They want to laugh with you when you mess up. People want to hear about lessons you learned that make you an excellent coach. Clients want to know that you understand their fears and frustrations. Many businesses serve clients they never meet in person, so the personal connection is more important than ever.
Share what you have to offer
If you have something to help your clients, you need to clearly present what you are offering. People can’t buy something they don’t know about.
Your audience wants to know how you solve the problem they are currently struggling with. They want to hear from others who have tried your unique solution. Testimonials from successful clients are powerful persuaders.
If you have more than one offer, make sure you narrow it down to the best offer for the people you are working with. Confused people don’t make decisions, and don’t buy.
How will you reach your audience today?
We have only discussed 5 ways to reach your audience. There are other ways as well. The important thing is to be intentional about getting to know your audience and reaching out to them in ways they understand.