Questions to Ask Before You Tweet

For many authors, figuring out what content to share on Twitter and other social media sites is difficult. I previously shared ideas for tweets. Today I will share some questions you can ask yourself before you tweet.

Who is in my audience?

You want to craft your tweets specifically for people who are looking for your books or the content or courses or coaching tips that you have to offer. So who is in your audience? Who is in your niche? Are you writing for children? Are you writing for young adults? Are you writing memoir? Think about what you’re writing and who it is that would want to purchase your books. Something that I keep harping on, is being clear about who is in your audience, because if people know who you serve, then you’re more likely to attract those people to your audience. If you’re a coach or an entrepreneur, who are you serving? Are you serving men? Are you serving women? Are you serving men and women? Are you serving adults or teens or children? Think about your audience, figure out your niche and craft your tweets accordingly.

What are my audience’s pain points?

Once you have figured out who you’re serving, think about why they need what you have to offer. What are their pain points? Are they feeling like they don’t have enough time to get things done? Are they depressed and looking for purpose in their life? Are they looking for answers to a specific question? Maybe your niche is adoptive parents and you want to give them tips because a lot of people struggle with bonding with someone who is not their birth child. These can be specific questions that you answer in your tweets and in your content.

When is the best time of day to share content?

Then you also want to think about when is the best time of day to share my information? Twitter and other social media agencies have a lot of information—data they collect. So if you just go Google best time of day to tweet, you’ll come up with a lot of different information that you should find helpful in figuring out when you want to post your tweets. Remember there are many ways to schedule posts, including using the scheduling feature native to Twitter using the tweet button.

What will help get my message across?

Once you’ve thought about your audience, their pain points, and when to share your content, then think about what will be helpful in getting your message across. You may want to create a meme with a quote on it. A lot of people look for quotes that are helpful, and you can repeat the quote that you use in a tweet on the meme. You can do experiments to see what resonates with your audience. Sometimes people will resonate better with just text messages instead of a text and image.

Do videos work better to capture my audience’s attention?

Maybe you want to use a video. Sometimes when people see something moving on the screen, it captures more attention than something that is still. I find with my Twitter spaces when I’m advertising my upcoming Twitter Spaces that is often true. So, I will create a video using Canva. (If you put a meme and then another meme and then another meme and you connect them all together, Canva will allow you to create a video, an MP4 video from that content that you can share on Twitter.)

HINT: If you’re creating a video for Twitter, it’s best to keep it under a minute, because then it will continuously loop.

Do GIF’s resonate better with my audience?

Maybe you want to use a GIF (Graphics Interchange Format) to communicate your message. Again GIFs are something that is animated and often they’re humorous and just bring people in or make them stop scrolling and say, “Hey, what is going on here? What content is being shared? Let’s read that and find out if it’s useful.”

Making the time to answer these questions will save you time in the long run. You may need to try some ideas for a month and then check the Twitter analytics (click on “More” to access the menu with Twitter analytics on it). Once you know what your audience is interacting with the most, you can share more content that is similar.

If you want more tips about using Twitter effectively, purchase my book Twitter Decoded.

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