[tweet_box design=”default” float=”none”]Today I had the opportunity to speak with Brian Halley from Right Think,  a #branding company that works with small businesses. #marketing #authors[/tweet_box] Questions to think about What is branding? This is the definition given in a video he sent me after the call: “Brand is the promise, the big idea and expectations…

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A mission statement is strategic in marketing your company. If someone asks, "What do you?" do you have a concise, powerful answer?

[tweet_box design=”default” float=”none”]A mission statement is strategic in marketing your company. If someone asks, “What do you?” do you have a concise, powerful answer? #marketing[/tweet_box] “Any institution worth its salt, any service worth its salt…ought to have a mission that’s brief, that says it all, and that everybody knows.” – Robert Coles, The Ongoing Journey…

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1001 Ways to Market Your Books by John Kremer has some great ideas. Twice a month I will be sharing some nuggets from the book. Let’s start with some fundamentals of marketing (covered in Chapter 1): If you want to sell books, you have to motivate readers to buy them. The two most important activities…

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Try out my 10-Day Social Media Challenge to build networks and increase engagement.

What’s more important than Google when it comes to driving traffic to your website, sales pages, and affiliate offers? If you said social media, you’re right. With billions of loyal users, social media sites like Facebook, Pinterest, Twitter and Instagram are now credited with more than 30% of all website traffic, according to a study…

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As a self-published author, one of the topics that interests me is how people market their products. Last week I received a free copy of Josh Turner’s, Booked to preview. Inside the book there are links to a companion video series the reader can access free of charge. Josh starts off the book by reminding us,…

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I decided to take advantage of two last-minute additions to the workshops offered at Write Canada. Mark Leslie Lefebvre describes himself as a Writer, Bookseller, Book Nerd, POD & eBook Keener. He is the Director of Kobo Writing Life & Author Relations. Here are some of the tips he shared: Author involvement in marketing is required no…

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(Glendon, Alberta – April 27, 2015) Ruth L. Snyder, an author from Glendon, Alberta, hit Amazon’s Bestseller List with her book, Twitter: 10 Beginning Steps the first day the book was available for pre-sale and it remains there. In Learn Twitter: 10 Beginning Steps, Snyder explains the benefits of Twitter for writers and leads readers…

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It’s here! My official launch day for Learn Twitter: 10 Beginning Steps. (Due to the number of links included in the book, I decided to launch it only on Kindle. My plan is to publish two more books in this series – Learn Twitter: 10 Intermediate Steps and Learn Twitter: 10 Advanced Steps. Once all three books are available…

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This week we are discussing these questions: What do you share? Where do you find content? Ratio of promotional/other What do you share? The content I share depends somewhat on the social media site where I’m posting: Facebook Profile: Information I think would be interesting to my friends and family: Some of my activities Things that…

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In January I received an invitation to join the launch team for The Art of Work by Jeff Goins. Although the official launch date of the book is tomorrow, March 24, 2015, everyone on the launch team received a copy of the book a couple of months ago. In this book, Jeff shares from his personal experience…

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